As we approach our 1-year anniversary, I’d like to take this opportunity to thank all who have helped us along this journey.
From a few discussions over lunch to setting up Lita7, with a focus on Pickleball, it’s been one hell of a year!
Our Vision
Our intention was to set up a stylish Indian sports brand with great products at affordable prices and thereby embrace the movement ecosystem.
Pickleball has zoomed into the hearts of Indians all over the country and is well on its way to becoming the second most popular sport in the country.
Tournaments and events are held at every chance all over the country, and Pickleball is now firmly entrenched as a great community builder.
Our Insipiration
Lita7 has drawn inspiration from these fantastic communities to create products that will help elevate their game whilst also feeling and looking good.
Our Athletes & Partnerships
On the courts, Lita7 has sponsored some of the bright young talents of the game:
- Raaquib Merchant
- Shefali Arora
- Aashna Pednekar
Raaquib has just returned from the Indian Open with a Gold medal in the Advanced category, capping off a memorable few months in his journey into becoming a pro pickleball player.
He has been amazing in his efforts to promote Lita7 wherever he goes, and his great energy makes him one of the most loved and recognisable figures in Indian Pickleball.
Shefali and Aashna are both powerhouses in the Indian circuit and are pushing hard to make the step up to the pro circuit.
New Association
We have also tied up with Priyanka Mehta, a Gold medalist in the 40+ category at the Indian Open 2026.
Priyanka is a name to be reckoned with in Indian pickleball on the pro circuit and will now be commencing training sessions for all who are interested in bettering their game, under the Lita7 banner.
This is the first step in our ambition of identifying and nurturing a future Olympic champion in Pickleball.
Athleisure Collection
Our athleisure collection has gotten off to a very promising start, with a lot of compliments coming our way from players at all levels.
Looking Ahead
All said and done, Lita7 is in a very exciting moment, and long may that continue.
Happy Dinking!
Team Lita7